Product Strategy:
MedSchoolCoach

The first time I came across the MedschoolCoach website, I got the familiar tingle in my belly that tells me a juicy opportunity is nigh. It had so much potential! It was quickly slotted into my afternoon 'Figma and Tea' sessions and I got to work.

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The agenda was more than creating a pretty, polished re-face. It had to be based on data-backed hypothesis. A bit of digital sleuthing led to a gold-mine of hidden insights and opportunities, most of which I outlined here.

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I hope you enjoy reading it as much as I enjoyed putting it together.